Martin has been involved in the food and beverage industry for over 40 years.  Working his way up from the “Buttery” to the high-end restaurant “Vintages” in a top Toronto hotel was just the start of an interest and appreciation of high-quality food, wine and beer.   

An interest can build into a passion.  A passion beckons understanding.  If the passion allows, there is no better way of understanding than creating it yourself.    

10 years retailing ingredients and equipment to the consumer towards making quality fermented beverages at home means understanding and expressing the best advice for customer and business success. 

That brought Martin to an agency representing every kind of alcoholic beverage to the LCBO in the name of producers wanting to sell their products in Ontario.  He looked after the agencies rare and fine beverage portfolio.

Martin continues to learn worldly tastes by accessing authentic ingredients available through the many multi-cultural culinary food outlets in Toronto.  As an avid homebrewer for 30 years, he’s got that aspect covered too.     

And now being part of the growing Charles Faram team in Toronto, the passion continues.  Working with brewers and breweries across Canada makes it a pleasure to get up in the morning.