Photo of the Charles Faram sales team

UK Sales Manager

UK Sales Manager

Newland, Malvern, UK

We are looking for a highly motivated self-starter with a strong sales background to manage our UK sales team and establish productive and professional relationships with key customers.  A passion for hops and/or other craft brewing ingredients would be a bonus.

Based in Newland, Worcestershire, Charles Faram has been at the forefront of the brewing industry for over 150 years, providing the world’s best hops, malts, yeast and brewing aids.  With offices in the UK, the USA and Canada, we are committed to delivering high-quality brewing supplies to Craft Brewers across the globe and strive to provide first class customer service.

Applicants for the position will need to have considerable previous experience in sales management as well as experience in managing a team.   They should have strong leadership and motivational skills and be able to develop and implement effective sales strategies for team performance.  Excellent written and verbal communication skills as well as presentation skills are required together with a good knowledge of Microsoft Office and CRM software.

Position: Full Time

UK Sales Manager - Essential duties and responsibilities

  • develop, implement and supervise targeted sales plans
  • lead, motivate and develop our sales team utilising the CRM system to ensure the team is fully engaged and has clear targets
  • retain current customers and acquire new ones whilst ensuring there is a clear plan for each sales account
  • develop annual and 3-year target sales volume projections which will drive the sourcing plan for raw materials
  • attend industry events, tradeshows and visit customers to showcase our brands and services in a positive and professional manner
  • prepare performance reports for management meetings and Board meetings
  • work with the Finance Controller on budgeting matters
  • liaise with Marketing and Production and Quality departments to ensure brand consistency
  • stay up to date with new products and hop varieties


Please send your application and CV to Paul Corbett, Managing Director –

Follow us on